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Scandinavian Nuori Balances Purity, Freshness and Efficacy

This natural Scandinavian line puts all its emphasis on efficacy and developing products that are fresh, pure, and beneficial. Founded by Jasmi Bonnén, former marketing manager of L’Oréal, Nuori makes purity a priority by removing all additives and preservatives from their formulas. Though this decreases the products’ shelf life from around thirty months to roughly six, Nuori ensures that freshness equates to efficacy. None of their products stay on shelves for more than twelve weeks at a time, which is truly a testament to their all-natural approach.

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